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When is professionalism essential?

When I have been experiencing frustration about a service, that is when the value of professionalism can be most clear. For instance, I could be struggling with getting my insurance company to explain what they will cover and when. Or, I could be in the middle of a home renovation that has been totally stalled because of complications with city inspectors. In fact, I could even just be cautious because someone keeps saying "yes" while I feel increasingly hesitant to trust them to do what they say they will do (and to do it on the schedule that they promise).

Here what one home owner said in her customer satisfaction interview:

"I was so thankful that I had called Dane to get a second opinion after talking to another company. My husband and I were immediately so much more comfortable with Dane's professionalism and attention to detail."

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